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Writer's pictureWendy JIMJAMM Welsher

Reclaiming 'Fat': Empowering Ourselves and Redefining the Narrative


For years, society has demonized the word "fat" and stigmatized those who don't fit into the mold of what they consider "ideal." People have been shamed, ridiculed, and ostracized for simply having more body mass than others. This has led to widespread discrimination and even bullying. However, recent years have seen a shift in attitudes towards accepting and embracing different body types. The movement to 'reclaiming fat' has taken hold, and people are breaking down stereotypes that have been in place for far too long. We are taking control of the narrative, empowering ourselves, and embracing our bodies. In this blog post, we'll delve into the topic of reclaiming fat, what it means, and how it benefits us to embrace our bodies, no matter what shape they are.



There is a growing fat positive movement that rejects the traditional beauty ideals that advocate for thinness as the only desirable body type. This movement has helped broaden the definition of beauty and health to include all body sizes. The campaign to reclaim 'fat' has contributed to this change. The word 'fat' has long been associated with negative connotations, symbolizing everything that is unappealing and unhealthy. However, by reclaiming the word fat, we're taking back the power of definition and empowering ourselves. It's a reminder that we get to decide how we define ourselves, and we don't have to take on cultural stereotypes.


A significant drawback of the thin ideal is that it tends to focus on appearance rather than health. Without proper nutrition and physical activity, a thin person can be just as unhealthy as someone who is considered overweight. By reclaiming 'fat,' we're breaking down this harmful perception of health where thinness dominates as a marker of good health. We're taking a more holistic view of health that encompasses both physical and emotional wellbeing. We're promoting good practices such as healthy eating, mindfulness, and regular physical activity, not because it's the ideal way to look but because it's essential to our health, no matter what size we are.


One of the most exciting things about reclaiming fat is that it's had a ripple effect on the fashion and beauty industries. These industries have long been criticized for promoting unrealistic body types. However, more and more brands are now showcasing models with different body sizes and shapes. This inclusivity improves the self-esteem of those who may have felt excluded before, allowing them to see themselves in a positive light and embrace their bodies. This leads to a more dynamic, diverse, and healthier light, ending the limitations that the ultra-thin ideal has imposed for far too long.


Reclaiming 'fat' is a journey that has many complexities. It's a process that requires dismantling harmful societal stereotypes around body size and embracing a more robust perspective on health and wellbeing. It's vital to remember that our self-worth is not defined by our body size. We need to break free from the narrow definitions of what is considered desirable and start embracing our bodies and all the marvelous ways they serve us. Only then can we be truly empowered.


Reclaiming "fat" is about embracing a more positive perception of ourselves. It goes beyond just the way we look but includes our outlook on life and how we go about living it. By claiming back the power of definition, we're setting the stage for a more inclusive and diverse world where everyone can find their place. Every person should feel good about their size and live their lives according to their own standards, both of which can contribute positively to their overall health. It's time to rethink what we consider beautiful and start embracing our bodies, no matter what size we are.

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