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Empowering Women in Sports: Challenging Norms and Celebrating Strength at My JAMM

Updated: Feb 13

In the world of sports, where competition thrives and the spirit of achievement soars, there lies an underlying narrative that often goes unchallenged—the disproportionate criticism and scrutiny faced by women athletes. It's a narrative that extends beyond the playing fields, rooted deeply in societal norms and cultural expectations that prioritize appearances over aptitude, diminishing the sheer talent and hard work of countless female competitors. At My JAMM, we stand at the forefront of change, advocating for a movement culture where every athlete, regardless of gender, is celebrated for their strength, resilience, and passion for the game.

Why Women in Sports Face More Criticism

Women in sports often face a disproportionate amount of criticism compared to their male counterparts. They are subjected to unfair treatment and limited opportunities, highlighting the deep-rooted challenges they encounter within the sporting world. Throughout history, sports have primarily been male-dominated, resulting in women being sidelined and facing disparities in pay, training conditions, and professional status. Additionally, they often receive less media coverage, sponsorship deals, and recognition for their achievements, further exacerbating the inequality.

Take, for instance, the 2023 World Cup qualifiers, where a significant number of female participants were not even recognized as professional athletes. Shockingly, many of them received no compensation for their involvement in the tournament. These stark conditions serve as glaring reminders of the ingrained biases that female athletes confront on a daily basis. They are constantly engaged in a battle for recognition and equality within a field that is inherently skewed against them.

It is crucial to shed light on these issues and understand the broader implications they have on women in sports. By acknowledging and addressing these challenges, we can work towards creating a more inclusive and equitable environment for female athletes.

The Impact of Societal Focus on Appearances

The undue emphasis on female athletes' appearances over their skills and achievements is a pervasive issue that transcends sports, reflecting broader societal norms that gauge women's value on superficial criteria. This focus not only undermines their professional accomplishments but also impacts their mental and physical well-being. From a young age, girls encounter a barrage of stereotypes that paint them as fragile and less inclined towards competitive or physically demanding sports. Such stereotypes not only deter participation but also stifle the development of talent and confidence in young female athletes​​.

Role of Media and Cultural Norms

The media plays a pivotal role in shaping perceptions and narratives around women in sports. The limited coverage and portrayal of female athletes compared to their male counterparts contribute to a cycle of underrepresentation and undervaluation. It's a cycle that perpetuates gender biases and hinders the growth and popularity of women's sports. However, the tide is slowly turning, with increased visibility and support for women's sports hinting at a more inclusive future​​.

Challenging the Narrative with My JAMM

At My JAMM, we envision a sports culture where every athlete is valued for their dedication, skill, and spirit. We are committed to dismantling the barriers that folks face in sports, fostering an environment that celebrates diversity, inclusivity, and empowerment. Our approach is holistic, focusing on the joy of movement and the personal growth that comes with physical activity, rather than conforming to restrictive norms and expectations.

Actionable Steps for Empowerment

Empowerment in sports begins with awareness and action. Here are steps we can all take to uplift and support women in sports:

  • Educate and Advocate: Learn about the challenges female athletes face and use your voice to advocate for change.

  • Support Female Athletes: Attend games, follow women's sports, and promote female athletes on social media.

  • Challenge Stereotypes: Encourage conversations that challenge traditional gender roles in sports and beyond.

  • Promote Inclusivity: Support initiatives and policies that foster inclusivity and equality in sports.


The journey towards equality in sports is ongoing, and it requires the collective effort of individuals, communities, and organizations. By challenging outdated norms, supporting female athletes, and promoting inclusivity, we can transform the sports culture into one that truly celebrates and empowers every athlete. Join us at My JAMM in this movement, and together, let's lift each other up, one weight at a time.

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